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6 simple tips to improve your social media photos.

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6 simple tips to improve your social media photos.

6 simple tips to improve your social media photos.

Social Media is becoming more and more prevalent in the marketing industry, it helps you or your business stay in touch and build relationships with past customers, it can help you find new leads for your business, and it can also help you find influencers to do collaborations with. So if social media is so important WHY do so many people post mediocre photos?

I think one of the main reasons that people don’t seem to think that photo quality matters on social media platforms is because of the disposal nature of these images. People only see them for a few seconds while scrolling down their feed, so why spend valuable time on imagery that will only been seen for a moment? BUT I would argue that that is EXACTLY why your photos NEED to stand out! When someone is quickly scrolling through their feed you want them to stop and look at your image, to give it a “like” or leave a comment, giving you a prime opportunity to personally interact with your audience. Visit Web PR to learn more about blogging and content marketing.

With that said, here are 6 tips that you can use to drastically improve your social media photos.

  • 1. Use an actual camera. You don’t need to do this for EVERY image, but I will let you in on a secret: the best bloggers aren’t using an iPhone for their instagram photos.
  • Pay attention to the lighting. Make sure your photos are well lit and try not to take photos in harsh direct sunlight
  • Have a vision. Take a second to imagine how you want this photo to look. What do you want in the background? What is the message you want to convey? I can’t tell you how many times I have snapped a photo of a friend only to later realize that there was a trash can in the background. Not cute.
  • Pay attention to the framing. It would benefit you to keep in mind that most social media photos will need to be cropped into a square. For this reason I actually take most of my photos in “Square mode” when using my phone- this way I can ensure that I know what the photo will look like on social media. If you crop it later you run the risk of compromising the quality.
  • Use Photo apps. There is a reason that every amatuer photographer is obsessed with VSCO, and it’s because frankly it just has better filters than instagram AND in the event that you didn’t get the best lighting this app allows you to adjust the exposure, the contrast, the tint, etc. Also, there are apps that will blur out a blemish or make a vertical photo square so you don’t have to crop it; my personal favorites are FaceTune and Squaready.
  • Don’t OVER edit. Using the aforementioned apps will improve your photos, unless, you over-edit them. I’ve seen so many people make their skin so flawless using the “blur” option that they literally look CGI and it’s obvious. Give your audience some credit, they know you’re not a porcelain doll.

If you utilize these simple tips your photos will catch the attention of your audience and help you get ahead of the competition!

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laura
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