Content Marketing – 3 Ways for your Company to Engage New Readers
Content Marketing – 3 ways for your company to engage new readers
If you’re like most of the WebPR™ audience, you’re new to internet content marketing and not sure how to go about generating readers? I’m writing this post with you in mind because it wasn’t that long ago when my reader audience was hovering around zero and there’s definitely things you can do to grow your reader base quickly and effectively. People read things because they are interesting, whether it’s juicy gossip or a “how-to tutorial” it has to be really interesting. One of the best ways I’ve found to get readers engaged is by sharing useful information relevant to your audience. If you’re not sure what is useful to your customers and prospects, the best thing to do is pick up the phone and call your customers and ask them what’s useful and what they need. They won’t lie to you and surprisingly it’s a great way to re-engage that past customer because they will feel involved in your business development. Calling your customers is one of the best things you can do as an entrepreneur and the benefit is double sided.
Here are 3 simple ways to grow your reader base and keep the newly acquired readers for life.
- Choose your content marketing topic and title very carefully. Sometimes the most subtle tweak to your approach can have giant positive results in volume of new readers. For example: The difference between the title’s “why your business should utilize social media,” and, “how to utilize social media for your business,” can have a huge difference in total views and forwards your blog entry will receive. The reason being, everyone knows that they need to utilize social media to improve their business’s reach to new customers, but most don’t know how to use it properly. If you are unsure on the effectiveness of your topic, ask yourself would you have paid to learn the information you’re about to share with your readers? Is that information so valuable that you don’t know how you’d run your business without it?
- Informative and educational are far more interesting than a sales pitch for your company’s new product or service. There aren’t very many consumers in the world who enjoy advertisements, at least not for reading material. People love coupons, don’t get me wrong, but there’s a time and a place for that type of material. Plus, a good advertisement may make a sale today, but a great article or podcast will engage a reader or follower for a lifetime. Jay Baer said it best: “If you sell something, you can make a customer today. If you help someone, you can create a customer for life.”
- Once you understand how to create awesome content, there’s one more step to successfully engaging new readers from your content marketing. You have to MARKET your content. Post it on all of your active social media outlets, both personal and your company’s, get it on sites like blogger and reddit. Find appropriate hashtags and groups within linkedin to post your content. Of course, if your content is video or audio, then utilize the appropriate channels for that. If you can afford to pay for search keywords in search engines like google and yahoo, but at the very least back link your content to your website’s most relevant page. Encourage forwards, retweets, likes and favorites and ask your readers to comment on your content marketing.
After you’ve learned how to reach new readers, make sure you keep their interest by challenging yourself to come up with new original content marketing pieces. It’s really important that you don’t overload your readers with new material everyday unless you have that much interesting information to share. Your goal should be to increase your number of shares and likes from each piece of content you release. Make a calendar and give your readers consistency and awesome content, I can guarantee that you will be pleased with your reader growth and it will most certainly pay dividends in your earnings every quarter going forward. Good luck and keep me informed as to your successes and challenges. I love hearing from you and it’s my job and goal to help you become a better content marketer and more profitable business. Please write me at derek@WebPR.com and forward this blog entry to everyone you know that may benefit from it.