Online Marketing Agency – 3 of the Most Important Tricks of the Trade
Online Marketing Agency
What is an Online Marketing Agency?
When You’re flipping through the pages of google search results looking for the right website to display the information you asked google to locate for you, there’s a lot going on behind the scenes you may not be aware of. By skipping over the search engine’s top results, you’re essentially telling it they haven’t done well in locating your target information. So, when you finally do click on the link you’re looking for, you’re giving the search engine the feedback they need in order to display your target page much easier the next time you search for it. This is where today’s “robot logic” is developing into a system that can read your thoughts. Not only will the search engine be more well equipped to display what you’re looking for in a similar search in the future, the search engine has also ruled out what you deemed unnecessary, or, “the unworthy sites,” because you chose not to click on them. This type of logistical problem solving is so far superior to human efficiency that the concept of an Online Marketing Agency seems ridiculous when you truly consider what you’re hoping to get from a company who specializes in picking the brain of a search engine. To make matters even worse, search engines have discovered the techniques used by Online Marketing Agencies attempting to persuade search engines to display the sites and pages they want displayed for each specific keyword phrase entered into the search bar. Once these techniques are discovered, the search engines immediately implement codes that will circumvent them and the work performed by the online marketing agency. Search engines will essentially discredit the online marketing agency’s site for trying to “trick” the search engine, resulting in loss of rank. Loss of rank so devastating that you could search through 10 pages of search results before you find the site that used to rank number 3 on the first page the day before.
The job of an Online Marketing Agency is tricky to say the least. Of course, not everything is centered around search engine optimization. In fact, there are hundreds, if not thousands of techniques that can be utilized to drive traffic to your website; none of them are easy and can be achieved through shortcuts though. Anyone who can promise excellent results in short time frames are lying. The precision work needed to effectively generate traffic and leads to your site is grounded in what we call “Content Marketing.” Marketing in the form of useful information. Content Marketing is similar to the effect readers get from an article in a magazine they like. The journalist’s recommendations carry a tremendous amount of credibility to the reader, who happens to be a consumer of course. This is just one example of Content Marketing, and there are several ways a reputable Web PR firm will be able to achieve the results your company is looking for in overall web presence and social media influence.
In order for an Online Marketing Agency to effectively build a brand for their clients, they have to create new content on a daily basis that is interesting to their clients audience. Once this new content is created, whether it’s in the form of a blog, article, podcast, professional video or an infographic, it then has to be distributed throughout the web in order for anyone to ever know that it exists. This is the new challenge of the internet marketing world: How to grow a real reader base for their clients? Remember, shortcuts don’t work in this new landscape.. You can’t just buy a hundred thousand twitter followers and then share some interesting article about a life saving miracle and expect them to read it, let alone evangelize it.
Three Steps you MUST Utilize in Order to Have a Dominating Web Presence and an Influential Social Media Voice:
- Create a modern website on a platform like WordPress that are essentially blog sites with an extremely user friendly back-end CMS. In WordPress you have access to thousands of plugins and widgets that make your site responsive (mobile and tablet friendly), easy to optimize for SEO, and carry all the interactivity needed to be relevant in today’s landscape. Consumers expect to be able to pay for your service or products on your site from a secure profile page. They also expect you to have an active blog that they can subscribe to and learn from the useful information you’re sharing on a weekly basis minimum. They also expect to be able to watch a video and listen to podcasts that help them understand what is different about your company from the other competitors that are maintaining their websites interactivity to these new minimum standards.
- Create all the social media profiles that your customers and prospects are known to be active within. At a bare minimum you MUST have a LinkedIN, Google+, Facebook, and Twitter page that is created in a way that is up to par with today’s design standards. Look at your competitors social media profiles and gauge what you like and dislike about them; make yours better in every way. Once these profiles are created and look really professional, then you have to start growing your follower base by sharing a blend of your own content and curated content. Your content can come in the form of blogs from your main site that you share on all of your social media profiles, it can also come in the form of videos you’ve produced that explain the benefits of your company and it’s services. Essentially any Multimedia Content you’ve created is worthy of sharing on your social media profiles. When it comes to curating content written by others, you must be very selective and precise with what you’re looking to accomplish. There’s a rule in the online marketing agency world called the 80/20 rule which states that you should be curating 80% of the posts you share on social media platforms and 20% should be your own original content. Curated content can come from articles you’ve read that you believe your customers and followers would appreciate, it could be videos you’ve seen that you like, or any form of multimedia content, just like the original content you’re creating to share.
- Optimizing your social media posts to boost your main website’s search rankings by linking back to your main website from each of your social media posts in the form of short links. You can get free short links from companies like bit.ly and snip.ly. Since you have a limited number of characters allowed for each post, you must shorten the links to the content you are sharing. Linking back to your site tells the search engines that your website is popular and that means it must be worthy of ranking high within relevant search queries. This is just one form of Back-linking, which is a crucial step in overall SEO performance. But, this is a HUGE form of back-linking and must be done as often as possible. This is what Content Marketing is in a nutshell. Instead of marketing your brand directly AT consumers, you are marketing your Content WITH consumers.