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Author Topic: Internet means business  (Read 987 times)
Piemontese
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« on: August 17, 2008, 05:33:03 PM »

The genie is out of the lamp, you might as well get used to the idea. The internet will continue to dominate all aspects of our lives, and it will continue to redefine the way business is conducted. So a whole crop of dot-coms went down the drain – that has no meaning in the overall context of the Internet evolution. The dot-com approach was the opposite of conventional business, that is they attempted to force consumers into the cyberage. Big mistake. Consumers should be always wooed and never corralled. Conventional business, on the other end, is too passive when it comes to using the new technology. Shopkeepers, small manufacturing companies, even some high-tech firms, talk in terms of having a web page. Why? Because now everyone is expected to have a web page. And there’s not much to be learned by studying the success stories of companies such as ebay and Amazon.com. Theirs is an entirely Internet play; they found a way to leverage the new medium using a novel approach based entirely upon the Internet. How is a frame maker or a small design and manufacturing company to use that model and thrive as a result? Well, the parallel does not exist. Certainly pay attention to the technical nuances – how to conduct business, track prospects, perform safe transactions, build a database and introduce what personal interaction is possible. Amazon.com does a splendid job and lessons can be learned there, but in essence we are talking about the nuts and bolts of the Internet. What today’s businessperson needs to learn is how to apply the skills and knowledge inherent to one’s business – knowledge that in some cases dates back over several generations – to the new cyber landscape.
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