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Why Your Business Will Benefit From Having Video Content.

WHY (1)

Why Your Business Will Benefit From Having Video Content.

Why Your Business Will Benefit From Having Video Content.

 

Did you know that YouTube is the second largest search engine in the WORLD?

It’s true! YouTube gets more searches PER DAY than Bing, Yahoo, and AOL COMBINED.

How many searches is that you ask?

 

4 BILLION; In fact 500 YEARS of video content is watched on the site every single day.

YouTube also reaches more adults ages 18-34 than any major cable network and it’s FREE.

So my next question for you is: Why are only 9% of small businesses using it?

It seems like a no brainer to us, it’s free advertising. Yet less than a quarter of American small businesses are utilizing this incredible tool. But, if you’re still not convinced allow us to elaborate on why you need video content and ways that your business can benefit from it.

 

  • Video is the future of content marketing and the reach is endless.
  • Your competitors are doing it, or they will be.
  • It is cost effective- videos can be taken from smartphones, digital cameras, or laptops one of which you likely already own. While high definition videos are preferable, it’s not always necessary to run out and buy high-end camera equipment to get your message across.
  • 85% of adults WORLDWIDE (excluding China) say that they are regular YouTube users.
  • Having video content makes your website more interactive and interesting.
  • Videos in which you share useful information about your chosen field show your expertise to potential clients/customers.
  • Videos add a personal aspect to your business, people like to know who they are doing business with or purchasing a product from.
  • Once you have a certain number of ‘views’ or ‘subscribers’ you can actually MAKE money from your video content.
  • It is mobile optimized. These days most people are searching for information from some sort of mobile device, be it their phone or an iPad- having content that is mobile friendly will give your business a huge advantage.
  • Placing a link to your website in the description section of your video will drive more traffic to your site.
  • Videos increase your audience’s understanding of your product by 74%.
  • 75% of people who view a business’s video visit the marketer’s site afterwards.
  • An introductory company email that includes a video receives a 96% increase in their click-through rate.
  • SEO. SEO. SEO. Video content is a great tool to boost your search engine optimization.

 

The statistics are overwhelming. To hear more about why your business needs video content please visit our YouTube Channel.

 

For more information on how Web PR™ can help you create video content go to www.webpr.com

 

 

Sources:

 

http://expandedramblings.com/index.php/youtube-statistics/2/

http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/

http://www.digitalinformationworld.com/2014/01/why-video-marketing-is-so-effective-in-2014.html

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