Mentions of a business are pulled in from relevant sources across the web and analyzed for sentiment. Businesses are alerted of new mentions, providing an opportunity to respond quickly.
Track important mentions via a built in task list with assignments and due dates. Merchant engagement provides transparency and accountability in the face of negative complaints and is also a platform for successful management of online reputation.
Our Web PR Score algorithm compiles variables across all industries and calculates a unique score for each merchant to provide a snapshot of potential risk.
Robust, interactive reporting screens provide charts and graphs to visualize trends over time. Easily identify and isolate potential issues across an entire portfolio with the ability to single out specific complaint channels for a merchant or an industry.
Our proprietary algorithms scour the web for mentions of a business. Mentions are pulled from across the web, but emphasis and weighting are placed on select sources, such as the BBB, Yelp, Ripoff Report, and several others. All of these factors and more are combined to calculate each Merchant’s Web PR Score.
Once a mention has been found online, it is analyzed for relevancy to determine whether it it applicable to the business in question. Afterwards, it is assigned a sentiment rating of Negative, Neutral, or Positive before being displayed on the Merchant’s dashboard and factored in to scoring calculations. This process allows us to sift through the enormous amount of data online and filter it down to the most relevant content for a specific business.
We offer interactive, full featured reporting screens that allow for charting any variable within the system filtered by a specific merchant or an entire industry. This means that any cross section of data points can be easily viewed and compared to a standard of your choosing. This makes extracting relevant, actionable information from the collected and filtered data quick and easy.